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{SCHED} Etude’s “Sweet Recipe” drama with SHINee and f(x) to be released January 23


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#1 kimchi hana

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Posted 14 January 2013 - 08:16 PM

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A new year, a new Etude drama! It’s been nearly 5 months since SHINee’s last Etude CF with the marionette doll drama “Don’t Trust Her Eyelashes”. Unfortunately, this marked SHINee’s last project together with the fresh Dara of 2NE1 as she has decided not to renew her contract with Etude. The good news is that f(x)’s youthful and vibrant members Sulli and Krystal will be the new female endorsers of the brand along with SHINee.

Etude has announced on their official Me2day and Twitter that the SNS audition drama “Sweet Recipe” will be released on January 23rd through their Youtube channel. On the promotional poster is written, “Spring, a sweet recipe battle for a sweet transformation.” The CF will take place in a kitchen setting with two teams battling it out to see who has the better recipe for sweetness.



Source: Etude Facebook
Written by: kimchi hana @ shineee.net

#2 Harmony

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Posted 14 January 2013 - 09:04 PM

oooOO yay!
I personally love seeing SHINee and f(x) work together ^^
It's like brother and sister groups~
I wonder if the battle involves throwing sugar at one another....hahahaha
thank you Hana~

#3 MirnaEleanor

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Posted 14 January 2013 - 10:26 PM

Omggg I'm in heaven! A new cute video with f(x) and our boys oooohw!!!<3 I'm so excited yeaah~ this looks fun :D

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#4 intanku

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Posted 14 January 2013 - 10:37 PM

It looks 'yummy'!!! :D
Can't wait until 23th January!!!
I'm looking forward to this coz they all looks cute :D

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#5 taepanda

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Posted 14 January 2013 - 11:04 PM

._. why do i feel this is going to be very sickening(?) XD haha i guess im excited...
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#6 Geliiibean

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Posted 14 January 2013 - 11:40 PM

Taemin looks prettier than Krystal and Sulli ^^
Mianhe Taeminnie but you're really beautiful there :-)


#7 nitaRnita

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Posted 15 January 2013 - 12:19 AM

I always LOVE the pink concept of Etude house..and it makes me happy seeing my boys in pink ^^
Cant wait to see their new concept with the new endorsers girls ^^ looks yummy~~~

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#8 jaslynong

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Posted 15 January 2013 - 12:51 AM

Can't waittttt! Yayyy! Hahaha bet it's gonna be sweeeeet and beautiful! :)
To Your Heart,SHINee FTW!

#9 Tatsumi

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Posted 15 January 2013 - 12:55 AM

i hope to see Jinki devouring chicken with amply glossed lips.... MVP porn... RAHAHHAHAHAH

#10 Pei.SHAWOL

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Posted 15 January 2013 - 01:15 AM

Last time was retro robotic dolls, now is sweet chefs~
What's next? ^^
Jonghyun looked taller here xP

Can't wait for the video to be release :D

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#11 lovelyonkey

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Posted 15 January 2013 - 01:20 AM

I love Etude House CFs! *-*
They're always so pink and cute! >-<

I didn't know it was Dara who decided not to renew her contract :o
Actually I preferred her instead of f(x) T^T

Can't wait to see the new CF!
Thank you for the informations! ^^

#12 _ai

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Posted 15 January 2013 - 01:49 AM

I like f(x) but just looking at the picture already makes me think that they don't really fit Etude.
I hope they'll do well with Etude promotion.
and I hope Etude will take Dara back!! it's just cute to see SHINee and Dara together

#13 SHINeeWORLD+SHAWOL

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Posted 15 January 2013 - 01:52 AM

I wish there is an ÉTUDE STORE in my country T.T SHINee Fighting !!! Can't wait till its release

#14 Hanalock

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Posted 15 January 2013 - 02:20 AM

can't wait to see what they are having for us! I love the girls and now with out shinee boys I can't help but to thing TOO SWEET

#15 theroyalsprout

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Posted 15 January 2013 - 04:19 AM

Omo I can't wait to see what Etude House has come up with this time for SHINee and f(x) <3

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#16 Miss_Naomi_Haru

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Posted 15 January 2013 - 05:34 AM

krystal and taemin side by side:DD sulli and minho side by side:D heheh:D
[ SHINee + SHINee World = 1 ]

#17 Ayane

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Posted 15 January 2013 - 06:02 AM

to be honest this concept looks boring...didn't they done something like this in 2011 already?
...anyway they still look good in pink hehe :xD

#18 chocochoissa

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Posted 16 January 2013 - 04:32 AM

awww... But I loved 2NE1's Dara!
Anyways, here comes fx, might as well check them out. :)
So, SHINee, Sulli and Krystal are divided into groups and they will compete each other :)

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#19 Sabine

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Posted 16 January 2013 - 06:42 AM

What a cute picture. I always love Etude House CFs, so I'm looking forward to see more of this!

#20 234naru

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Posted 17 January 2013 - 12:32 PM

Maybe it's just me, but OnJjongMinKey look a bit sleepy in the pic?
not that I don't like Krystal but personally I think Sulli fits better with Etude sweet image~
I'm gonna miss Dara


#21 kokonew

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Posted 17 January 2013 - 01:47 PM

Yaay!! :D can't wait.., they will be the sugar prince, kekeke~
ooh they are like brother n sister :)

#22 Jazmin

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Posted 17 January 2013 - 06:19 PM

SMTown with etude ^^ I am anxious to this CF, SHINee motivates me to buy etude house xD

#23 bananachick

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Posted 18 January 2013 - 06:31 AM

Jjong I'm curious with your height...ᄏᄏᄏᄏ

Anyway can't wait for this!!!
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#24 totallyshawol

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Posted 18 January 2013 - 11:12 AM

Hmmmm. Can't wait to see the CF :) I'm excited for what they have in store for us ^^ I know it will be Awesome~ Sweet recipe eh~ ^^
It's great to know that Sulli and Krystal would be in it (I hope Amber was too. XDD) but I was kinda hoping Dara renewed her contract~ Hehe. :D
Anyways, this must be a must-see, I shall anticipate~ <3

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#25 phooKey

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Posted 18 January 2013 - 11:57 AM

Can't wait for it! ^^
Excited, excited, excited ~ ^^
I hope it will be a cute CF, like before.
Because all of them is sooo ~ cute!
With f(x) cute maknaes too ~ ^^
~ KEY key kEy keY KEY ~





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